Social media is the most happening place for all. More than half of the world’s population is active on multiple platforms to be updated with trends and stay connected with people far and wide.
If you take a peek into the skyrocketing social media statistics , you will notice its unprecedented popularity.
With every scroll, you get to see something new. This keeps us hooked for hours at a stretch with content around the globe.
But it may happen that your social media posting schedule isn’t synced with the active time of your most popular audience. That’s when a paid or free social media scheduler comes into play.
With a social media scheduler, you can align and schedule social media posts to multiple platforms at different times to get the maximum reach.
This blog will walk you through some of the social media scheduling and publishing tools. We have assessed the popular features of these social media posting tools, so you make the right choice.
Without any further ado, let’s begin!
With so many social media platforms on the market, it’s hard to find one that suits the needs of small businesses—but luckily for you, SocialBee has what it takes.
With affordable plans, an intuitive interface, and a set of impressive features, SocialBee can work wonders for both your content strategy and your social media workflow.
Pros
Douglass Hatcher
At first, I wasn’t sure how legit SocialBee was, but I got to see that they have great analytics, and posts are easy to schedule. So, if you want to post evergreen content and have great analytics, try SocialBee!
Cons
Nicole E
The learning curve is a bit high. It’s not the most intuitive platform, and I think there are still features that I’m not using because I either don’t understand them or don’t have the patience to figure them out.
Hootsuite is a social media scheduling tool mainly used by enterprise-level agencies. It is comparatively a complex tool to use . Hootsuite has been around in the social media market for a very long time, with over 16 million users worldwide .
It supports scheduling social media posts on popular platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Youtube. But there’s a major drawback.
Hootsuite plans are pricey. Small businesses can’t afford this tool. Hence, we recommend checking out other user-friendly Hootsuite alternatives .
Pros
Matt R.
It puts everything together on a dashboard, and it makes things way easier to view . I can see messages, comments, and responses.
Cons
Jason G.
I can’t be the only one who is frustrated by their UI. Everything about the user experience is frustrating. Everything feels glitchy. It’s as if they have never actually used the product they built.
Buffer is yet another publishing app just like SocialPilot. Buffer is loved by its user community. It works well with social media sites like Facebook, Twitter, LinkedIn, Pinterest, and Instagram.
Another great feature of Buffer is its WordPress and Chrome integrations . Want to schedule social media posts via your smartphone? No worries, Buffer also supports iOs and Android.
Pros
Caroline K.
The interface is easy to use . You can pick up how to navigate everything very quickly. We connected to several social media channels and can schedule and post with relative ease. Their customer service has always been friendly and prompt with responses.
Cons
Jorge L.
Buffer is missing some crucial collaboration features offered by other software that makes it hard to use for working as a team. And the pricing is just too high for the present standard on social media pricing applications. If you have the money, it is not a problem.
Sendible is a social media scheduler tool for managing social media marketing for multiple clients and achieving the desired results. It is built for catering to agencies’ needs in mind.
Sendible supports Facebook, Twitter, Instagram, LinkedIn, Google My Business, Youtube, and Pinterest, along with other blogging platforms like WordPress, Medium, and Tumblr.
This tool is also great for monitoring campaign performances . Features like sentiment analysis and automation provide an edge to Sendible too.
Pros
Elena P.
Sendible creates a system of accountability and approvals for posts before they schedule.
Cons
Verified Sendible User
The reporting template is terrible and annoying. The post scheduler got worse since it doesn’t reformat images, and the services page is confusing to share with team members.
Agorapulse is a CRM that helps agencies and teams work collaboratively. One can engage, listen, collaborate and measure their social media efforts with Agorapulse.
It supports social media sites like Facebook, Twitter, LinkedIn, Youtube, and Instagram . This social media posting tool also has bulk scheduling, unified inbox, and RSS feed features.
Pros
Verified Agorapulse Reviewer
Our team enjoys the Inboxing feature, which gathers all notifications and messages into one inbox.
Cons
Alex F.
Unfortunately, the reporting is pretty weak . Agorapulse will allow you to export mostly PowerPoints (which aren’t that pretty) and some .csv files for very basic social metrics.
Sprout Social is a social media sharing tool quite similar to Hootsuite. It’s more of a corporate tool to access features like smart inbox, in-depth social media analytics, and customized reporting. Sprout Social supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
Sprout Social can actually improve your work quality by streamlining your efforts in the right direction. Analytics can be pretty valuable to evaluate your overall social media performance .
Pros
Eileen Moran C.
The listening stream can be customized so that you can choose whatever profiles/hashtags you want to see at that time. You can reply, assign posts, forward posts, retweet, retweet with comments, all from the news stream.
Cons
Verified Sprout Social User
First, let’s get it out of the way. SproutSocial is expensive . It is not at all affordable for most small or medium-sized businesses.
CoSchedule is a free social media planner tool focused on publishing and known for its content calendar feature. With CoSchedule, you can manage your Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Tumblr social profiles.
CoSchedule integrates with blogging tools like WordPress and Hubspot, which helps you organize and publish your blogs right from your Coschedule account. You can also reshare your best-performing posts with a re-queue feature.
But the basic plan doesn’t cover multiple client accounts. You will need a customizable Marketing Suite plan which might be pricey.
Pros
Daniella G.
Having the ability to set templates for Social sharing is incredible. It means I can continue to promote my content for weeks after it has been published, and the Requeue feature means it continues to get exposure for as long as I need it.
Cons
Verified CoSchedule User
CoSchedule is expensive, has confusing tiers, and has lots of bubbly features that aren’t that helpful. Any smart content marketer isn’t going to put their social media post scheduler on random autopilot and organize content by “color.” It is simply not a very useful tool after about a week.
Zoho Social is built keeping in mind the needs of a growing business. It helps you work with team members, monitor brand mentions, and manage social conversations. Zoho Social lets you manage Facebook, Twitter, LinkedIn, Instagram, and Google My Business.
This social media posting tool has some amazing feature sets like social listening and SmartQ predictions . Zoho Social suggests the best time to share your posts for more engagement based on your profile analytics.
Pros
Verified Zoho Social User
I like Zoho software for many reasons. The most important one for me was CRM and social network collaboration . It has easy-to-use tools.
Cons
Verified Zoho Social User
Reporting is where I’d love to see the most improvement – there is no way to look at combined analytics or get accurate engagement numbers.
eClincher is a social media scheduling tool that supports social media networks like Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google My Business, and Youtube.
It’s an agency-focused tool that lets you manage your social media campaigns with reporting and analysis functionalities and a convenient unified social inbox.
But this social posting tool does not offer any collaboration feature. It has a learning curve too. Users need to watch a couple of tutorials to understand its functionality.
Pros
Harold G
An important winning point of eClincher is its only control panel, where I can monitor the messages of the social networks that I manage and easily participate with my audience.
Cons
Angela B.
The price is pretty steep for a small business. The analytics options really are minimal . Quite honestly, it’s not much to go on — the keyword research kind of sucks.
MavSocial is a social media planner tool that focuses more on visuals to help you achieve your visual marketing goals . MavSocial supports Facebook, Twitter, LinkedIn, Instagram, Youtube, and Tumblr.
MavSocial lets you engage, listen, analyze, and collaborate. This social posting tool offers stock images so you can make your posts visually appealing. It also has provisions for social listening.
Pros
Julie Anne G.
I like the convenience of being able to search for stock images right in MavSocial rather than having to search through a third-party stock photo provider.
Cons
Sandra G.
MavSocial offers a LOT… but not necessarily what I’m looking for . It was horrific to organize the cloud library. I regularly work with hundreds or thousands of images. Incredibly time-consuming to add metadata to each individual file.
FS Poster is a social media planner and auto-posting WordPress plugin. The plugin lets you schedule and automatically share your content on 20 social networks. FS Poster is the best for influencers, small business owners, and other individuals who want to improve their social media presence.
Here are some of the social media networks out of the 20 which FS Poster supports: TikTok, YouTube Community, Facebook, Twitter, Instagram, LinkedIn, Discord and etc.
With unlimited post-sharing, you can keep up a steady online presence and achieve your social media marketing goals. Real-time data compares performance across platforms, monitors post engagements, and tallies clicks to assess the effectiveness of your social media campaign.
Pros
FreddySchar
You are amazing. I like to give your programmers a big applause. It is not the first time, that I’m astonished about the professionalism of the FS Poster Team. Again, you solved both issues in a super-fast response time. You adapted the Instagram changes within your software in not even 24 hours. The remaining Log entry in the SQL command on the database worked as well like a charm. Congratulations.
Cons
Mackay
Excellent customer support, resolved my issue in a few hours. My one gripe is that if you go back into a WP post to correct a typo or make changes, FS Poster will repost over and over again. This can get spammy if you are not careful. If there were some way to limit accidental multiple posts, I would give the FS Poster SIX STARS.
MeetEdgar is a different solution than other paid and free social media schedulers. It assists you in uniquely scheduling social media posts with its feature of evergreen posting that doesn’t leave your queue empty.
Once you schedule your post on this social media planner, it saves the post in the library to reuse later. MeetEdgar supports Facebook, Twitter, Instagram, Pinterest, and LinkedIn. It has a simple UI powered with AI integrations for the successful execution of your social media strategy.
Pros
Vert H.
Edgar is an evergreen social media content planning tool. You will be able to keep a library of your best content, put them into separate categories, and assign time slots for them to be automatically reshared in the future.
Cons
Shauna W.
Edgar now has no reporting capabilities .
SmarterQueue is a different solution than other social media scheduling tools. This social media planning tool recycles your content , so your queue is never empty. SmarterQueue supports Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
You can categorize your content for quick access. This social posting tool suggests a custom schedule based on your profile metrics too.
Pros
Kristi Porter
The two features I love most are the ability to re-queue previous posts and customer service.
Cons
Violeta P.
I don’t love how the app looks. It isn’t as pretty or clean looking .
StatusBrew is one of the best social media post schedulers. It has got a social inbox, analytics, and listening features. There are even advanced team collaboration features with diversified permission capabilities.
It supports social media channels like Facebook, Instagram, LinkedIn, and Youtube. You can even use Statusbrew for ad campaign moderation on Facebook and Instagram. It also offers security features in its enterprise plans.
Pros
Greg J
Statusbrew lets us work intelligently on social media. This social media monitoring tool enables us to connect effectively with our audience and makes it more approachable.
Cons
Verified StatusBrew User
They should improve the UI of the tool for better user engagement. Moreover, they should give a tour guide for beginners who are going to use this tool for the first time.
Later is a popular social media scheduling tool, jam-packed with features. You can use Later to schedule posts on Instagram, Facebook, Pinterest, TikTok, Twitter, and LinkedIn, but it is most suitable for Instagram posting.
This social media content planning tool offers features like hashtags and keywords for content research. You can visually plan your content calendar and store each media in the asset library. You can add notes, labels, and stars to every media for quick filtering.
You can also use this library for storing evergreen content and schedule it frequently in a stipulated time.
Pros
Leah I
What I like best about Later is the ease of scheduling posts, rearranging, and timing items for the feed and stories. I especially appreciate the Preview feature, which allows you to view what your Instagram profile grid will look like with your scheduled posts.
Cons
Joy S.
It is not so intuitive, although, with practice, better handling of the platform is achieved. It does not allow you to save some publications as drafts, which can be frustrating to lose published information due to system errors or web problems.
One of the finest social media scheduling tools is NapoleanCat . You can manage popular platforms like Facebook, Instagram, LinkedIn, Google My Business, Twitter, and YouTube.
Its main features include managing several social media profiles, automating customer support, assessing marketing results, keeping track of competitors’ activities, and team collaboration.
You just pay for what you use with NapoleonCat. They provide customized add-ons like social tracking, campaign optimization, analytics, and reporting.
Pros
Agnieszka K
Two absolute favorites: social inbox and automated moderation. The former saves us so much time, and we can stay in control of what’s happening in all our profiles without being all over the place – everything is in one app, finally. And the latter – it’s great for answering messages even when your team is offline and deleting all that spam.
Cons
Kat B.
I believe the interface could have been made easier to navigate/user-friendly. I find that, at times, it was difficult to find a specific comment we wanted to get to.
Post Planner is the next one on the social media scheduling tools list. It supports the top 5 platforms , which include Facebook, LinkedIn, Instagram, Twitter, and Pinterest.
Fill in your content calendar with branded posts and schedule them to the desired time slot. You can even filter popular posts from Facebook, Twitter, and Reddit if you dig in useful content for your audience to maintain an impactful social media presence.
This social media post planner even lets you monitor your brand mentions, so you don’t miss out on any opportunity for meaningful interaction with your audience.
Pros
Bob S
I love the ease of use and the fact that I can post to all my social media sites with just a few clicks. They have a great search tool to find relevant content and even allow me to import my blog posts straight from my site. I also love the repeat post and recycle features.
Cons
Michael H.
Frequent outages, constant need to refresh share tokens to enable publishing, its “randomizer” is not random at all.
Planable is a social media post planner designed around one simple principle: ridding marketers of tedious tasks and allowing them to create content.
One of Planable’s most powerful features is the multi-level approval process built to ensure seamless collaboration for marketing teams. With real-time collaboration and four types of approval workflows (none, optional, required, and multi-level), Planable is suitable for teams of all sizes. Planable is the perfect place to make your social media workflow foolproof.
Planable is integrated with Instagram, Facebook, LinkedIn, Twitter, Google My Business, YouTube, and TikTok.
Pros
Jay F
I have been using Planable for my Agency ever since. My Clients totally love it, and it is so easy for my team to schedule posts. Very convenient and makes life easier for all of us! I don’t think we can do Social Media Management without Planable, as it is one of the best social media management tools !
Cons
Verified User
Features are very limited; you can only schedule and approve or comment. I would like analytics, space to chat with my client, etc.
Conclusion
Though there are tons of paid and free social media scheduling tools in the market, only a handful are deemed fit for use. Some paid ones are either too expensive or don’t offer the platform you need, while others dispense a compromised performance.
That’s why we’re betting on SocialPilot. You can effortlessly post to any social media channel without spending time. Work together with your team and clients to make a lasting impact right away. Sign up for a free trial to level up your social media presence right away.
A social media scheduling tool is an automation tool that helps you schedule social media posts for multiple social media accounts ahead of time. You can’t be active by yourself on social media all the time, so using a social media scheduler helps you be proactive.
There are social media scheduling tools like SocialPilot that can help you plan out a social media schedule.
Here’s how to select the perfect social media scheduler:
You can use the following tools for social media scheduling:
Social media scheduling tools have loads of benefits. Some of these are :
You can schedule all your social media posts from a social media scheduler tool like SocialPilot . You can sign up for the free trial and connect the tool with all your accounts. After that, you just need to add your posts. You can schedule social media posts at different times for different platforms or share them on all media at once.
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SocialPilot
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Looking for a simple and affordable tool? Your search ends here. SocialPilot has emerged as one of the most straightforward social media scheduling tools. It lets you post on numerous social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram (Direct Publishing), YouTube, Google My Business, Pinterest, Tumblr, and VK.
Every feature of SocialPilot is designed to simplify creating social media schedules to optimize marketing efforts. This social media post scheduler also provides reliable support to its users via email, chat, phone, and social.
Features
What People Say About Us
Tal T.
What can you NOT DO with SocialPilot? In all honesty, I don’t have any clue. The ultimate friendly all-in-one social media scheduler, with great value. I highly recommend any marketer out there to check it out and give it a chance to prove its massive powers.